Direct contact
No automated sales funnel and no hand-off after the initial conversation.
Less knowledge is lost between diagnosis, implementation and ongoing optimisation.
Direct responsibilityStrategy and implementation in one place
Directly with Manuel. No hand-off between sales and implementation.
Since 2024, Manuel Siri has combined hospitality advertising, websites and proprietary systems with hands-on experience in hotels and restaurants. Strategy and implementation stay in one pair of hands.Campaigns, landing pages, reservation data and product development are considered together – with direct responsibility for the result.
Founder-led · South Tyrol · Hospitality focusstrategy.owner · implementation.context · direct.feedback
Booking journeyAttribution Observer
Journey overviewsignal.live
Which campaign brings in the guest?
campaign.source detected
Campaign, enquiry and booking designed as one connected journey.One view of both interface and data flow.
Manuel Siri
Started early. Today the focus is firmly on hospitality.
Manuel has been self-employed since January 2024. He completed his upper-secondary school diploma (Matura) in summer 2024; in March 2026, Out of the Box Media became a limited company. The principle remains simple: marketing should not just generate reach, but be traceable through to the actual booking.
Alongside campaigns and landing pages, Manuel develops proprietary systems for tracking, hotel workflows and restaurant reservations. The work therefore does not end at the ad account, but includes the entire journey through enquiry, booking and revenue.
Alongside OOTB, Manuel works in operations management at JoKlebe GmbH beside the managing director. The company runs one hotel and two restaurants: Hotel and Restaurant Starkenfeldalm, Gasthaus Rafenstein and Bistro Vicino, with almost 30 employees. He is responsible for marketing and finance and deals with staffing, financial control, IT and day-to-day operational pressure first-hand – not in presentations.
Out of the Box Media has grown without paid self-promotion – through referrals and long-term collaboration. Its projects span South Tyrol, Lake Como and Estonia.
Responsibility stays where decisions are made.Context is retained throughout the entire data journey.
Hands-on hospitality experience
Not front desk or table service: operations management with responsibility for marketing and finance across three businesses and around 30 employees.
Marketing data is read in the context of staffing, occupancy, controlling, the booking engine and the reservation process.
Proprietary systems
The tracking solution, PMS and restaurant reservation system arise from specific operational problems.
Product development strengthens the technical connection between campaign and result.
Since 2024: agency, operations and product development.Expertise grew in parallel across agency work, operations and product development.
Out of the Box Media grew through referrals. With every project the focus became sharper: better campaigns, clearer booking journeys and analysis that does not end at clicks.Every stage of development strengthens the same principle: create demand, connect the journey technically and assess the actual result in the business.
January 2024
Started self-employment
He started the business while still at school, with his first campaigns and websites for hospitality businesses.
Summer 2024
School-leaving diploma completed
After graduation, the focus shifts fully to agency work and the first hospitality projects.
2025
Agency and operations in parallel
Agency work and operations management run in parallel. Marketing, finance and day-to-day operations become one shared practice – and the basis for proprietary software.
March 2026
Out of the Box Media becomes a limited company
The sole proprietorship became a limited company with its own structure and long-term client relationships.
Today
Three proprietary systems in use
GuestFlow, the hotel PMS and Convito run in real businesses and continue to evolve from real requirements.
Real operational problems have also led to new ventures.Two more ventures that Manuel is building himself.
Capito Club and Pulito Pulito show that Manuel does not just market businesses – he builds and operates them himself.From the first enquiry through payment, communication and ongoing marketing, the experience comes from running the businesses directly.
01Capito Club
Personal tutoring in South Tyrol: enquiry, suitable tutor matching, payment and communication in one straightforward process.
02Pulito Pulito
A local South Tyrolean project that makes pressure washing and lawn mowing simple, fast and easy to book online.
How I work
Understand first. Then simplify. Then measure.
The starting point is not a desired tool, but the specific problem in the booking journey. From this comes a clear, manageable first step.
- 01Review the website, campaigns and current reporting
- 02Separate technical causes from commercial ones
- 03Implement only the solution that is needed
- 04Measure results through to the booking